Market Potential Data
First data point that every investor looks for is the market size.
Without that data point, the business is completely invalid for the investor.
Every investor looks to de-risk the investment, the simplest way is to
invest in a company which in a large market.
The data on TAM, SAM & SOM shows your depth of understanding of the market and
along with that the data paves to build your go-to market plan.
Total Available Market (TAM) is the maximum amount of revenue a business can possibly generate by
selling their product or service in a specific market. Total addressable market is most useful for
businesses to objectively estimate a specific market’s potential for growth.
Serviceable Available Market (SAM) is the segment of the TAM targeted by your products and services which
is within your reach and fits your business model.
Serviceable Obtainable Market (SOM), which is the percentage of SAM that is realistically achieved.
This figure can help you predict the amount of revenue you can actually generate within your market.
Every data point needs appropriate amount of the market research which represents your vision.
You can search for the data for your research at home page or request for the data points :